Analytics are now regularly used in multiple areas, including sales, marketing, supply chain optimization, and fraud detection Įxecutive, tactical and strategic decisions are common in any organization. Mined information is being deployed to a broader business audience, which is taking advantage of business analytics in everyday activities. Fortunately, data mining, analytic applications, and business intelligence systems are now being better integrated with transactional systems creating a closed loop between operations and analyses that allows data to be analyzed faster and the analysis results to be quickly reflected in business actions.
The key consumer of these analytics is the business user, a person whose job is not directly related to analytics per-se (e.g., a merchandiser, marketer, salesperson), but who typically must use analytical tools to improve the results of a business process along one or more dimensions (e.g., profit, time to market). This paper we discuss the technology and enterprise-adoption trends in the area of business analytics.
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